Monthly Archives: February 2012

Mintel Reports

Here is another database that offers product and industry market research reports covering the U.S. and several European countries.  These up-to-date reports combine data and analysis of the competitive landscape, market-share size and trends, and consumer profiles and often include … Continue reading

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Landing That Job

So you are nearing the end of your time at Kelley or SPEA, and you are preparing both yourself and your resume for the job search. Like our last post about Hire Ed, this post is about the job hunting … Continue reading

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HIRE Ed

Have a job or internship interview coming up?  How would you like a collection of company and industry information customized just for your interview?  That is the deal with our new service, HIRE Ed. Here is how it works:  You … Continue reading

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African-American Owned Businesses Grow at Triple the National Rate

The number of businesses owned by African-Americans grew by 60.5 percent, reaching a total of 1.9 million, in the period from 2002 to 2007. This tripled the national rate of 18 percent. In 2007 these businesses took in $137.5 billion … Continue reading

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You Are Not Invisible Online

If you have used Google recently, you might have noticed an alert-message that their privacy policy is changing.  The new policy will take effect March 1st and basically consolidates the 60+ policies that currently govern all the Google services into … Continue reading

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No Laughing Matter

Applicants hope that a cover letter will incite a reaction, but most likely, laughter is not the desired response. According to a Business Insider article, “How a Tenacious Summer Analyst Applicant Got Laughed at by Goldman, Morgan, and Everyone Else … Continue reading

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Have you used Passport GMID?

This international resource from Euromonitor contains statistics and market research on industries, products and countries. You might use it to track or identify trends, compare countries for business expansion, or research a company’s operations and brand strategy. Need to know … Continue reading

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Tackling Super Bowl Ads

Advertising during the Super Bowl is big business.  The cost of the average 30 second Super Bowl ad in 2012 was $3.5 million.  That is up from the $55,000 average cost Winston cigarettes paid when viewers watched the Green Bay … Continue reading

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