Here is another database that offers product and industry market research reports covering the U.S. and several European countries. These up-to-date reports combine data and analysis of the competitive landscape, market-share size and trends, and consumer profiles and often include tabular data that can be downloaded into a spreadsheet.
These recent report titles will give you some idea of the range of topics available:
- Breakfast Restaurant Trends – US – February 2012
- The Drug Store Shopper – US – January 2012
- Travel and Tourism – Greece – February 2012
- American Lifestyles – US – January 2012
- Beer: The Market – US – December 2011
- Beauty Retailing – Europe – January 2012
So, if you have been seeking an explanation for the recent spike in French toast prices, or found yourself wondering who would invest $1 billion in a six-year NFL sponsorship, enter the world of market research with Mintel.