Here is a little gem of a database! RDS is really three databases: Business & Industry; Business & Management Practices; and TableBase. And you can search them all three at once. When using these resources you are searching business trade publications, like Women’s Wear Daily, Advertising Age and Chain Drug Review. Publications that are full of up-to-date company and industry information that informs the current industry professionals and decision makers (the future you!).
Use RDS to track new product launches or industry trends or to find examples of new marketing campaigns and strategies. In the TableBase portion of RDS find tabular data like market share, company or brand rankings and sales numbers.