Chase for the Charms
General Mills app for Lucky Charms nets almost 9,000 downloads and increases sales 42% in the first week. They are magically delicious, after all.
Ben & Jerry’s Lets Fans Vote Their City’s Flavor
A Facebook and Twitter campaign for ice cream lovers in NYC, Washington D.C., Seattle, Portland and San Francisco (Dear Ben & Jerry’s: Thanks for nothing, signed, the Midwest)
Stores that keep up: Retail chains turn their physical locations to their online advantage
Bricks and mortar retailers who are growing both online and in-store sales, and how they do it.
The Monthly Bagel
NYC’s bagel landmark Zabar’s offers an online subscription service for coffee and bagel deliveries. Result: increased sales.
Affluent Shoppers Make Mobile an Essential Stop in the Purchase Funnel
Survey results of affluent consumers reveal m-commerce activities.
Gilt gets physical
An online retailer makes a tentative move to bricks and mortar.