E-Commerce Round-up

Christmas in October
What do retailers have in store for us this year? Free shipping? Daily Deals? Speedy In-store Pick-Up? All of the Above!!

Nordstrom emphasizes the younger customer as it sets a goal of $6 billion in web sales by 2020
Look out Macy’s!

Target launches an online subscription retail program for baby products
Discounts and free shipping sweeten the deal. Think CRM!

Screen Star: Dickies adds no-frills product video to its website
Apparel brand incorporates simple informative product videos on its own site and through its partner retailers.

Target’s online magazine gets a mobile-first makeover
 ”A Bullseye View” has been redesigned to optimize its appearance on mobile devices.  

 In the Moment:  Mapping the latest frontier of customer engagement
Guidelines for location-based mobile marketing apps.



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