You have heard of showrooming? You find an item at a store that you like but then search online for a good deal and buy there. Now there is webrooming. Internetretailer.com reports on a new holiday shopping survey by Accenture that asked consumers if they planned to browse online and then go to a store to buy – webrooming! – and 65% of respondents said yes. In fact webrooming beats showrooming in the Accenture survey, 65% to 63%. No term yet for people who browse online, then head to a bricks and mortar store to touch and feel the product, then go back online to buy.
The Accenture report also covers Black Friday plans, spending trends, and purchase decision drivers. See the whole Report here: 2013 US Holiday Shopping Survey Results.