Tic Tac sees 7.94pc engagement rate with rich-media ad
Tic Tac runs a cause-related marketing campaign with a mobile ad in support of Breast Cancer Awareness month.
Keeping Score: How an Innovative Ad Campaign Generated Big Results for Buffalo Wild Wings
Measuring the brand lift of a football game app that had players competing for the highest score.
Coke Zero Helps Millennials Design the Perfect Ugly Holiday Sweater
The market research is in: millennials love tacky Christmas sweaters. Ergo: the Coke Zero Sweater Generator
What millennials reveal about the future of mobile marketing
Younger millennials and their social media habits.
Mobile devices can help drive store sales
Considers in-store phone usage by consumers. Are they checking competitors prices? Looking for product reviews? How receptive would they be to receiving promotions while in-store?