Tag Archives: content strategy

Confab 2013: Outside the Comfort Zone and Loving It

I recently had the opportunity to attend Confab, a conference devoted to learning about content strategy. Since this wasn’t a library conference, or even a higher ed conference, I knew I’d be outside my comfort zone a bit – and … Continue reading

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Homepage Content Strategy

Georgy Cohen recently wrote an article on Meet Content about developing a strategy for content on a homepage. It is often argued that a homepage isn’t as important today because of how a user accesses content. While this may be … Continue reading

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Web Content Strategy for Libraries

I didn’t go to ALA Annual this year, but if I had, I would probably have tried to go to the LITA preconference about web content strategy. As we look towards our upcoming website redesign/migration, we are actively thinking about … Continue reading

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Content Strategy: It’s what librarians already do.

I have very little to add to this article but wanted to link it here because it is so, so good. As my colleagues know I have been on the content strategy soapbox of late, especially in light of our … Continue reading

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Writing for the Web

I presented a workshop on “Writing for the Web” at the Libraries’ In-House Institute in early May. While I could certainly go on and on about this subject, here I will just provide a quick(ish) wrap-up and share my list … Continue reading

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The Facts About FAQs

There are many different ways that libraries can provide help and guidance to patrons in finding the information they’re seeking online. Web 2.0 applications, such as wikis and blogs, have become increasingly popular for this purpose. These tools deliver information … Continue reading

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Nice to meet you, Content Strategy (A polite introduction)

If you hang out in the same general virtual space as information architects, user experience specialists, and the like, you may have started hearing the phrase “content strategy.” (Or maybe you haven’t – but I bet you will.) What the … Continue reading

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