Tag Archives: content strategy

Confab Central 2014: Big Thoughts on Digital Governance

Following last year’s most excellent experience at Confab, I was thrilled to have the opportunity to attend again this year (now rebranded as “Confab Central,” as Confab Events has expanded to offer events for several specific audiences) but was a … Continue reading

Posted in Content Strategy | Tagged , , , , , | Comments Off on Confab Central 2014: Big Thoughts on Digital Governance

Your Website is a Verb: Some follow-up resources

My thanks to the wonderful folks at Confab Central for the opportunity to present my lightning talk “Your Website is a Verb: Persuading Librarians to Let Go.” For anyone who might be interested in looking into the topic a little … Continue reading

Posted in Content Strategy, User Experience | Tagged , , | Comments Off on Your Website is a Verb: Some follow-up resources

Your Website is a Verb: Persuading Librarians to Let Go

Loyal readers of this blog (hi Mom!) will recall that last year I attended an amazing content strategy conference, Confab. I was very pleased to be given the opportunity to attend again this year – and in fact, thanks to … Continue reading

Posted in Announcements & Events, Content Strategy | Tagged , , | Comments Off on Your Website is a Verb: Persuading Librarians to Let Go

Confab 2013: Outside the Comfort Zone and Loving It

I recently had the opportunity to attend Confab, a conference devoted to learning about content strategy. Since this wasn’t a library conference, or even a higher ed conference, I knew I’d be outside my comfort zone a bit – and … Continue reading

Posted in Content Strategy, User Experience | Tagged , , | Comments Off on Confab 2013: Outside the Comfort Zone and Loving It

Homepage Content Strategy

Georgy Cohen recently wrote an article on Meet Content about developing a strategy for content on a homepage. It is often argued that a homepage isn’t as important today because of how a user accesses content. While this may be … Continue reading

Posted in Content Strategy, User Experience | Tagged , , , | Comments Off on Homepage Content Strategy

Web Content Strategy for Libraries

I didn’t go to ALA Annual this year, but if I had, I would probably have tried to go to the LITA preconference about web content strategy. As we look towards our upcoming website redesign/migration, we are actively thinking about … Continue reading

Posted in Content Strategy, User Experience | Tagged , | Comments Off on Web Content Strategy for Libraries

Content Strategy: It’s what librarians already do.

I have very little to add to this article but wanted to link it here because it is so, so good. As my colleagues know I have been on the content strategy soapbox of late, especially in light of our … Continue reading

Posted in Content Strategy, DUX Likes This, User Experience | Tagged , | 1 Comment

Writing for the Web

I presented a workshop on “Writing for the Web” at the Libraries’ In-House Institute in early May. While I could certainly go on and on about this subject, here I will just provide a quick(ish) wrap-up and share my list … Continue reading

Posted in Content Strategy, User Experience | Tagged , | 2 Comments

The Facts About FAQs

There are many different ways that libraries can provide help and guidance to patrons in finding the information they’re seeking online. Web 2.0 applications, such as wikis and blogs, have become increasingly popular for this purpose. These tools deliver information … Continue reading

Posted in Content Strategy, Tips and Tricks | Tagged , | Comments Off on The Facts About FAQs

Nice to meet you, Content Strategy (A polite introduction)

If you hang out in the same general virtual space as information architects, user experience specialists, and the like, you may have started hearing the phrase “content strategy.” (Or maybe you haven’t – but I bet you will.) What the … Continue reading

Posted in Content Strategy, Tech Trends | Tagged , | 1 Comment